Promega's Cookie Policy

We use cookies and similar technologies to make our website work, run analytics, improve our website, and show you personalized content and advertising. Some of these cookies are essential for our website to work. For others, we won’t set them unless you accept them. To find out more about cookies and how to manage cookies, read our Cookie Policy.

GPCR Signaling Assays

G-protein-coupled receptors (GPCR) represent one of the most important classes of drug targets. We offer a range of easy-to-use, bioluminescence-based GPCR-related assays, ranging from assays that can be used to measure cAMP levels in cells to kits that measure GTPase and PDE activity. 

Filter By


Biomarker Detected

Sample Type

Shop all GPCR Signaling Assays

Showing 7 of 7 Products

GPCR Basics

G protein-coupled receptors (GPCRs), also known as 7TM receptors, constitute the largest superfamily of cell surface receptors. These receptors play key roles in regulation of a wide variety of physiological processes, including cognition, metabolism, inflammation, immunity and cell proliferation, as well as development. As a result, GPCRs have been popular drug targets; 40% of approved drugs (or drugs currently on the market) directly target GPCRs. Despite the large number of GPCRs that are available as potential drug targets, currently approved drugs only address a small portion of the known receptors; many GPCRs remain uncharacterized. Thus, this target class remains an area of strong interest in drug discovery.

Methods to measure GPCRs come in many forms- In addition to measures of direct ligand binding, many are indirect assays that measure events proximal to binding the represent different signaling pathways- these include reporter assays, cAMP quantitation, β-Arrestin recruitment, IP3 measurements and calcium flux to name a few.